Marketers examine advertising activities benefit on not just sales revenue but

Marketers examine advertising activities benefit on

  • Liberty University
  • BMAL 590
  • Notes
  • lorilewis2004
  • 6
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Marketers examine advertising activities benefit on not just sales revenue, but aspects such as market share, customer retention, and customer satisfaction. Chick-fil-a conducts focus groups and periodical customer surveys spending over $1 million annually evaluating its service. Furthermore, it measures specific brand resourcefulness like Chick-fil-a’s targeted marketing during sponsored college football games by evaluating reactions to digital offers made during games. Q10. Which forms of marketing research would be best in gathering consumer informationrelating to the product/service?
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