Marketers examine advertising activities benefit on not just sales revenue, but aspects such as
market share, customer retention, and customer satisfaction. Chick-fil-a conducts focus groups
and periodical customer surveys spending over $1 million annually evaluating its service.
Furthermore, it measures specific brand resourcefulness like Chick-fil-a’s targeted marketing
during sponsored college football games by evaluating reactions to digital offers made during
games.
Q10. Which forms of marketing research would be best in gathering consumer informationrelating to the product/service?
