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Marketers examine advertising activities benefit on not just sales revenue, but aspects such asmarket share, customer retention, and customer satisfaction. Chick-fil-a conducts focus groupsand periodical customer surveys spending over $1 million annually evaluating its service. Furthermore, it measures specific brand resourcefulness like Chick-fil-a’s targeted marketingduring sponsored college football games by evaluating reactions to digital offers made duringgames. Q10. Which forms of marketing research would be best in gathering consumer informationrelating to the product/service?