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Component parts consumable supplies assembly

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component parts.consumable supplies.assembly components.process materials.180. Industrial products arepurchased for personal consumption.frequently purchased for both their functional aspects and their psychological rewards.traditionally classified according to their characteristics and intended uses.not purchased by non-business organisations.181. A company designs the product with little or no input from customers, the company ispracticing which of the following concept?Product conceptMarketing conceptSelling conceptProduction concept182. Which of the following 4Ps of marketing mix involves decisions regarding channelscoverage, assortments, locations, inventories or transports?
ProductPricePlacePromotion183. Which of the following is NOT a part of marketing communication mix?TelemarketingPublic relationsSales promotionAdvertising184. A dissonance-reducing buying behavior is designed to probe consumers’ hidden,subconsciousmotivations.TrueFalse185. Consumer buying behavior refers to the buying behavior of businesses.TrueFalse186. A fundamental part of the distribution function is to get the product:To the right place at the right timeLaunched into new marketsTo intermediariesTo market to avoid channel conflict187. The _____ identifies the product or brand.ContainerLabelAdvertisementWarranty
188. A(n) _____ product exceeds customer expectations.StrategicSuperiorAugmentedAnticipated189. Which of the following are products and services bought by final consumers for personalconsumption? These include convenience products, shopping products, specialty products, andunsought products.Material and partsConsumer productsIndustrial productsCapital items190.The skimming, penetration, bargaining and bundling are decided in the ______________ ofthe Marketing Mix strategy.Price DecisionsPlace DecisionsProduct DecisionsPromotion Decisions191. Low Consumer involvement in purchase and little significant brand difference comes inwhich types of buying behaviors.ComplexbuyingbehaviorDissonance-reducingbuyingbehaviorHabitualbuyingbehaviorsVariety-seeking buying behaviors192. Distribution of product to get it in the marks refers to which of the following activities?Selling Activities
Advertising activitiesPromotion ActivitiesPlace or distribution activities193. How many stages are involved in the consumer buying / adoption process?SixSevenThreeFive194. Which one of the following factor relates to family that influences consumer behavior?CulturalSocialPersonalBusiness195. “ Buy it now” refers to which one of the following options?Personal sellingAdvertisingSales promotionPublicity196.At least how many parties should be included in “Exchange”?TwoThreeFourFive
197. The buyer decision process consists of five stages. Which of the following is NOT one ofthese stages?

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Term
Summer
Professor
Prof. Anil Kumar Swain

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