is a type of non sampling error that occurs when some of the respondents

Is a type of non sampling error that occurs when some

This preview shows page 8 - 11 out of 14 pages.

76) ________ is a type of non -sampling error that occurs when some of the respondents included in the sample do not respond. This error may be defined as the variation between the true mean value of the variabl
Image of page 8
e in the original sample and the true mean value in the net sample. 76) ______ A) Random sampling error B) Non-response error C) Non-sampling error D) Response error Answer: B 77) The variation between the population defined by the researcher and the population as implied by the sampling frame (list) used is ________. 77) ______ D 78) The error that arises from the respondent's unwillingness to provide accurate information is ________. Respondents may intentionally misreport their answers because of a desire to provide socially acceptable answers, avoid embarrassment, or please the interviewer. 78) ______ C 79) In a recent study, the population of the affluent households was defined in four different ways: (1) households with income of $50,000 or more; (2) the top 20 percent of households, as measured by income; (3) households with net worth over $250,000; and (4) households with spendable discretionary income 30 percent higher than that of comparable households. The number and characteristics of the affluent households varied depending upon the definition, underscoring the need to avoid ________. 79) ______ C 80) Which of the following is nota budgeting and scheduling approach for managing a project? 80) ______ A) program evaluation and review technique (PERT) B) critical path method (CPM) C) critical evaluation and review technique (CERT) D) graphical evaluation and review technique (GERT) Answer: C 81) ________ is defined as the official layout of the planned marketing research activity for management. It describes the research problem, the approach, the research design, data collection methods, data analysis methods, and reporting methods. 81) ______ D 82) The marketing research proposal consists of many sections. The ________ section is normally a statement of the problem, including the specific components. 82) ______
Image of page 9
C
Image of page 10
Image of page 11

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture