Average person in peripheral regions is waiting for a first telephone and is not concerned about browser technologies, e-commerce, Kindles, Ipods or social media 2) The internet represents change. Impact among information gathers and providers has been profound. Situation will continue to escalate as e—commerce, e-education and social media begin to displace traditional mechanisms and modes of behavior across the Internet just as amazon.com revolutionized the bookselling industry and eBay changed shopping. Every industry will experience similar internet intrustion and some global opportunities or competition in near future 3) E-commerce and e-multimedia will take on more global trappings. Ability to advertise an market on internet is a global electronic phenomenon transformed commerce beyond traditional bounds of nation-state. The BBC, MTV, CNN Google have recognized this. Clear demarcation between old media firms and new. Internet represents globalization of marketplace in fashion unprecedented in human history.
EDRD 3160 GLOBAL COMMUNICATION 4) Capturing consumer behavior and consumer-purchasing power for production and services offered over Internet will become greater economic force and reality over time. Global success of Big Five – Amazon, eBay, Google, Microsoft and Yahoo as commercial and electronic leaders 5) China set to be largest Internet user nation. Greatest growth will be across all semi peripheral nations since many core nations represent mature markets in terms of computer sales. 6) Internet technologies not neutral. Impact broad range of behaviours from information processing, to research strategies to e-commerce and e-living . CHAPTER 7 – AMERICAN MULTIMEDIA CONGLOMERATES Time Warner, Disney, Viacom, News Corp and Comcast represent major US media owners that dominate many global media, global communication and global media-related markets In terms of revenue, the 3 largest global media empires are all American. In terms of electronic colonialism theory all of the US multimedia empires along with their extensive advertising networks project, encourage and promote US values, mores, history, culture, language and tastes around the world Disney is the largest controls ABC, ESPN, Miramax and Touchstone Pictures News corp. controls Fox, MySpace and the Wall Street Journal Time Warner controls CNN, HBO, Warner Music Group, AOL and other media properties VIACOM owns MTV, CBS, BET and Showtime COMCAST owns NBC and is the largest cable tv operator All are headquartered in the US Impact of multimedia fare on other countries’ domestic media, (production standards, box office receipts and worldview) concerns other core, semi peripheral and peripheral countries World Systems Theory US activities in semi peripheral nations which have large, accessible markets with growing disposable incomes, illustrate broad range of off-shore economic activities undertaken by major US communication corporations
- Winter '16
- Helen Hambly
- Mass Media