Visionmission and objectives cargills present vision

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Vision,Mission and Objectives - Cargills Present Vision, Mission and Business Objectives 7 | P a g e
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New Vision, Mission and Business Objectives to achieve 55% Market Shares Vision To be the strongest retailer, it is the best of its kind in terms of sales, margins and growth in net sales space; operate profitably at strategic locations in Sri Lanka. Mission Stay committed to the promise of providing an exciting experience through distinctive and high-quality products at reasonable prices, delivered by dedicated and dynamic employees who are guided by Metro's core values that have been passed on by Cargills' founders. Core Values At Cargills Supermarkets, we believe in: Providing world class customer service Maximizing sales and business unit growth An engaged, trusting and mutually profitable relationship between franchisee and franchisor Continually improving, sharing and implementing the System Operating in a safe environment ( Cargills ceylon, 2018). Business objectives The objectives display the performance targets of the company. The Cargills has showed the below statement as the objective in the annual report “The Objectives of Our Sustainability Strategy To address the concerns of our investors and stakeholders. To monitor and evaluate the achievement of sustainability targets. To assess the risks relating to economic growth, environment and society and to ascertain the impact across our value chain. To develop a forum whereby best practices for sustainability could be shared. To improve on our service to our consumers whilst reducing environmental impact.”(Cargills ceylon, 2018). 8 | P a g e
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the aim of the objectives is to convert vision and mission into specific, measurable, timely performance objectives. The objectives must be SMART as under the definitions. According to Cargills, they have set specific goals that can be achieved in the near future. It would be more ideal if the time period were given. S specific M-shelf life A-Acceptable R-realistic T-Timely The values are the behavioral patterns expected from employees when conducting business activities. Diversity and opportunities Human rights and child labor Employee volunteering Non-discrimination Freedom of association and collective bargaining Forced and compulsory labor Anti-corruption Applicable laws insider trading The Group is investing heavily to improve the efficiency of the Retail activity and this year would perform groundbreaking work in a state-of-the-art retail logistics center, the activities of which are expected to commence in 2019/20. Macro Environment Analysis For Cargills Macro environment beyond the control of marketers influence the decisions made when creating a strategic marketing strategy.
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