Which of the following means that a firm believes

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15. Which of the following means that a firm believes that an ongoing relationship with some other firm is so important that it warrants maximum efforts at maintaining it indefinitely? a. amae b. trust c. relationship quality d. strategic alliance e. relationship commitment ANS: E Relationship commitment is a firm’s belief that an ongoing relationship with another firm is so import- ant that the relationship warrants maximum efforts at maintaining it indefinitely. PTS: 1 REF: 103 OBJ: 07-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 16. DHL maintains a strategic alliance with UPS because it has confidence in UPS’s reliability and integ- rity. This condition is referred to as: PTS: 1 REF: 103 OBJ: 07-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 17. In Japan, reciprocity and personal relationships contribute to the development of: PTS: 1 REF: 104 OBJ: 07-3 TYPE: Def TOP: AACSB Diversity | TB&E Model International Perspective
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18. A keiretsu is a(n): PTS: 1 REF: 104 OBJ: 07-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model International Perspective 19. Ed Rodney works for the state of Minnesota as a advocate of state growth and development. He de- vises ways to encourage businesses to relocate to the state. In other words, Rodney is involved in busi- ness marketing. He is compiling a list of potential businesses that might be willing to move their oper- ations to Minnesota. Which of the following possible clients should he include in his list? a. any family that takes an annual vacation b. newlyweds c. families that enjoy hiking d. companies that have growing sales e. students on spring break ANS: D The other "clients" are end-user consumers, not business customers. PTS: 1 REF: 104 OBJ: 07-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer
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