firms are actually doing, but more what the firms are committed to fulfilling their personaland corporate responsibilities (Epstein, 2018). Moreover, it is also believed that the companyshould report their information publicly which show their commitment toward theirresponsibilities in accordance with the current legislation.P13In the present day and age technological revolution, the methods of both constructionand manufacturing have transformed largely. Over the last few decades, the constructionindustry has been consistently criticised for being inefficient and slow towards innovating themethods and techniques involved during different phases of construction (Watkins,Papaioannou, Mugwagwa, and Kale, 2015). In addition, the basic processes, techniques, andtechnologies have altered a little with time. However, the application of technology forinnovating the construction industry does not seem to be straightforward. It is evident thatevery construction project is different in nature; the activities in a construction project arelocated at different places, which involve the consistent movement of individuals as well asthe machinery. Additionally, there are various environmental factors including the weather,which can prevent the application of previously used construction methods effectively.The concept of “advanced construction technology” covers a broad range of technicalmethods and techniques that incorporate the application of latest advancements in terms ofmaterial technology, design procedures, facilities management, quantity surveying, servicedelivery, structural design, and analysis. Moreover, the integration of technology in thedomain of construction could turn out to be effective in increasing the level of quality, safety,
Construction Management 32security, sustainability, efficiency, and values for money. However, there is a conflict betweenthe conventional and innovative methods of new practices, which is often liable for the slowprogress of the technology transfer within the construction industry. To illustrate, theadoption of the “advanced construction technology” needs an appropriate commitment anddesign from the project team ensuring the fulfilment of proper strategies, effective qualitycontrol, training, and vigilant commissioning.There is a significant extent to which the research and development are to beaccomplished in terms of the advancement of the systematic approach in construction.Despite the limitations, the system models, adopted in modern building construction, havedelivered a vast improvement in the health, safety, and durability of buildings. Due to this,the study of building science is now identified in most of the developed nations as one of theessentials of technical training for architects. The major reason for this issue seems to be theexplanation regarding how buildings work and recognising the reasons for the project failure.