for consumers is the fact that this is a company that specializes in technology. The company has almost, if not all the technology departments any company in the world would need. Moreover, the company hires the best of the best to work for it, thus, it will produce some of the most knowledgeable professors in the profession. The Unsatisfied Need the Product Fulfills This may seem like a superfluous idea due to the fact that there are so many schools that offer IT degrees/programs. But Apple’s IT school is different from the bunch. The basic needs and maybe some advanced needs may be met at some of these schools but the need Apple’s IT school fulfills surpasses all of that. Apple’s IT school will have hands on experience working with real apple products from Apple experts. The school would be by Apple’s headquarters so students will have some access to the offices and observe how things are really done and maybe help some of the experts with their work. Moreover, Apple will offer internships to the students that are at the top of their class and they will have more access to what really goes on at Apple. This will create a level of anticipation and excitement and will motivate the students to work even harder. How the Customer Seeks Information to Fill the Need 4
RUNNING HEAD: APPLE EXPANDING For Apple customers, the advertisement for the school will show up on their phones and in the packaging of new products, which will lead them to the Apple’s IT school’s website. For those who are not Apple customers, there will be TV advertisements, ads on other websites, and word of mouth, which will all lead to the website. Once on the website, information concerning available degrees and certificates will be available as well as tuition and financial aid information. Also, the website will detail anything else Apple’s IT School will be offering. How to Get Services Rendered Just like any other school, there will be an application process. Once an application is reviewed and it is determined that one is accepted to attend the school, s/he can then move forward by registering for classes and determining the cost for those classes. Why the Chosen Target Market is the Best Choice Many people are looking to advance their education in today’s society. Most of the time, people are looking for something that will result in a promising career. As previously mentioned, IT is currently booming and as long as technology keeps advancing, IT will always result in a long-term career. This is the reason why my chosen target market are those who want to advance in their knowledge or are seeking to begin a new career in the world of technology.
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- Fall '16