Ex: green marketing claims, targeting children, and cultural diversity Laws and Regulations Governing Marketing Communications Advertising Standards Canada (ASC): administers regulations based on codes of practice that are voluntarily established o Mission is to ensure the integrity and viability of advertising through industry self-regulation o 2 Divisions: The standards division administers the industry’s self-regulating code The Canadian Code of Advertising Standards handles complaints from consumers regarding advertising and administers the industry’s Trade Dispute Procedure The Advertising Clearance Division previews advertisements Competition Act (Competition Bureau): established laws and regulations for all marketing activity in Canada o Criminal and civil provisions to address false, misleading, and deceptive marketing practices Chapter 2: Strategic Planning Principles Business Planning occurs at 3 levels (linked together) o Corporate planning: conducted by senior executives o Marketing planning: planning conducted by brand and marketing managers o Marketing communications planning: plans designed by communications specialists based on guidelines provided by brand and marketing managers Factors Influencing Strategic Planning
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- Fall '13
- Communications Notes