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campus/branch at Hobart. The marketing agents of the organisation have already stated you that there areapproximately 120 students (or clients) in the pipeline if the branch can be started from next quarter. You will develop a business plan based on the number of students (clients) as suggested by marketingagents. To initiate this plan you are required to plan for physical resources, location and rentalexpenses, staff requirements and expenses, operational resource and technology requirements, andcontingency expenses.In addition, you will need to establish the strategic direction of the organisation, sustain competitiveadvantage and enhance competitiveness, analyse and interpret relevant markets, assess the capabilityof the organisation and analyse the organisation’s existing and potential competitors.You will also cover implementation of the strategic plan and developing specific actions and initiativesthat will be undertaken by people working in various roles.Strategic & Business Planning, Assessment 2, v1.2 Last updated on 11/06/2019 by MMPage 10
T-1.8.1_v3Eventually you will communicate, present, and consult various stakeholders using a presentation.Stakeholders (for the case organisation Academies Australasia)General Manager – YouGroup Director – Your trainerOther investors and stakeholders – Your fellow classmatesThe paper and the presentation should include a well-laid process to actualize the business idea, strategicfinancial feasibility, marketing feasibility, and operational feasibility. In order to open a new campus to offervocational education qualification at Hobart, the company needs to have the appropriate legal clearance andpermits from the relevant authority. You will also need to conduct an extensive research to identify the legalrequirements and summarize your findings. There is no specific word limit on this plan but your report must follow the structure illustrated next.STRUCTURE & MARKING ALLOCATIONS PART A: STRATEGIC BUSINESS PLAN (Trainer/Assessor use only for marking purposes)STRUCTURE & CONTENTMARKSALLOCATEDMARKSRECEIVEDExecutive Summary41. Introduction & Business Plan 22. Review Market Requirements in the New Location63. Develop Performance Objectives for the Expansion and Growth24. Identify Financial, Human and Physical Resource Requirements 35. Permits and License Requirements for Expansion16. Determine Information Requirements 17. Internal and External Environmental Analysis 48. Seeking Advice from Director on Environmental Analysis29. SWOT Analysis410. Plan for HR/Skilled Workforce Availability and Costs 611. Financial Planning (P&L Statement, Cash-flow Statement)612. Simulated Scenario for Business Quarterly Report413. Redesign Performance Indicators for Staff Members of New Branch214. Communicate & Brief Strategic Business Plan to Staff215. Simulated Scenario for System Failure (WH&S) & Variance Reporting416. Simulated Scenario for Performance Data Analysis617. Audit of Milestones Achieved118. Cost Benefit & Risk Analysis 619. Consideration & Comparison of Ventures with Strategic Plan