The marketing agents of the organisation have already

campus/branch at Hobart. The marketing agents of the organisation have already stated you that there are
approximately 120 students (or clients) in the pipeline if the branch can be started from next quarter.
 You will develop a business plan based on the number of students (clients) as suggested by marketing
agents. To initiate this plan you are required to plan for physical resources, location and rental
expenses, staff requirements and expenses, operational resource and technology requirements, and
contingency expenses.
 In addition, you will need to establish the strategic direction of the organisation, sustain competitive
advantage and enhance competitiveness, analyse and interpret relevant markets, assess the capability
of the organisation and analyse the organisation’s existing and potential competitors.
 You will also cover implementation of the strategic plan and developing specific actions and initiatives
that will be undertaken by people working in various roles.
Strategic & Business Planning, Assessment 2, v1.2 Last updated on 11/06/2019 by MM Page 10

T-1.8.1_v3
 Eventually you will communicate, present, and consult various stakeholders using a presentation.
Stakeholders (for the case organisation Academies Australasia)
 General Manager – You
 Group Director – Your trainer
 Other investors and stakeholders – Your fellow classmates
The paper and the presentation should include a well-laid process to actualize the business idea, strategic
financial feasibility, marketing feasibility, and operational feasibility. In order to open a new campus to offer
vocational education qualification at Hobart, the company needs to have the appropriate legal clearance and
permits from the relevant authority. You will also need to conduct an extensive research to identify the legal
requirements and summarize your findings.
There is no specific word limit on this plan but your report must follow the structure illustrated next.
STRUCTURE & MARKING ALLOCATIONS
PART A: STRATEGIC BUSINESS PLAN (Trainer/Assessor use only for marking purposes)
STRUCTURE & CONTENT MARKS
ALLOCATED
MARKS
RECEIVED
Executive Summary 4
1. Introduction & Business Plan 2
2. Review Market Requirements in the New Location 6
3. Develop Performance Objectives for the Expansion and Growth 2
4. Identify Financial, Human and Physical Resource Requirements 3
5. Permits and License Requirements for Expansion 1
6. Determine Information Requirements 1
7. Internal and External Environmental Analysis 4
8. Seeking Advice from Director on Environmental Analysis 2
9. SWOT Analysis 4
10. Plan for HR/Skilled Workforce Availability and Costs 6
11. Financial Planning (P&L Statement, Cash-flow Statement) 6
12. Simulated Scenario for Business Quarterly Report 4
13. Redesign Performance Indicators for Staff Members of New Branch 2
14. Communicate & Brief Strategic Business Plan to Staff 2
15. Simulated Scenario for System Failure (WH&S) & Variance Reporting 4
16. Simulated Scenario for Performance Data Analysis 6
17. Audit of Milestones Achieved 1
18. Cost Benefit & Risk Analysis 6
19. Consideration & Comparison of Ventures with Strategic Plan