Review a history of account transactions Such capability allows consumers to check their credit card balance before making a major purchase and avoid having the credit provider rejecting the purchase. They can also transfer funds from savings to checking accounts to avoid an overdraft. To begin using mobile banking with their wireless phones, consumers must visit their bank's online banking site and enroll in mobile banking. They then download the mobile application to their phone. As a security measure, mobile banking users must Print Chapter ... 23 of 60 3/17/11 9:29 PM
Mobile Price Comparison Mobile Advertising Mobile Coupons enter their personal PIN to unlock the application each time they use it. Mobile banking from AT&T is available to AT&T wireless users who bank with Bancorp South, Wachovia, Sun Trust, Synovus, Arvest, and First Bank. BlackBerry, LG, Motorola, Nokia, Samsung, and Sony Ericsson manufacture several models of phones that support AT&T's mobile banking. A growing number of companies are employing a strategy that encourages shoppers to do Web-based price comparisons while they are in the stores. The idea is to drive the shopper who is ready to make a purchase from one retailer to another based on price and product comparisons. Web sites, like Google Maps, can be used to locate stores, restaurants, gas stations, and other retailers while you are on the move. AbeBooks.com () is a Web-only retailer and will accept text messages from college students containing the International Standard Book Number (ISBN) of a textbook. AbeBooks replies with a text message containing its lowest price for a new copy of the textbook. If the students decide to buy from AbeBooks after reviewing the price, they reply by texting "fwd" and their e-mail address. AbeBooks sends an e-mail to the address containing a link to the AbeBooks.com page where the book is listed. The students can then log on to a personal computer, receive the e-mail, link to the AbeBooks page, and buy the text. BikeSomeWhere.com () offers an m-commerce Web site that enables shoppers to do product and price comparisons as well as buy bikes and biking gear via their cell phones. BikeSomeWhere wants bikers to use the Web site as a tool to make an informed purchasing decision. The firm offers free shipping on orders over $75 and consumers do not have to pay sales tax, which usually makes BikeSomeWhere very price competitive. Barcle allows shoppers using any mobile device with a Web browser to enter the 12-digit bar code of a product and receive search results showing prices for the same product at Web-only and brick-and-mortar retailers. ShopLocal offers product location and comparison on mobile devices via a service called Where from mobile technology vendor uLocate. Shoppers can download the Where application using a text message from uLocate. The application works with
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