Qualitative data is also important as it generates

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research as it uses large samples, tests theories and provides a statistical analysis of numeric data. Qualitative data is also important as it generates theories and provides a narrative description and interpretation. The qualitative data that will assist in this research are Exhibit 1: Details of the Segments in Indian Car Market, Exhibit 13: The Product Development Choices and the information regarding MSIL’s qualitative descriptions of the A-Segment target consumers found on page 7 of the case study. Exhibit 1 outlines the details of the segments in the India Car Market. Specifically, it provides information on products available by both MSIL as well as key competitors, the price range, consumer requirements and specific attributes of these products. This data will provide an understand of what specific attributes are associated with a premium-hatch product as well as begin the discussion on what consumers require from a premium-hatch product. Exhibit 13 outlines MSIL’s product development choices in the A-Segment (entry-hatch, mid-hatch, and premium-hatch). This data explains the value proposition, price, target market,
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Maruti Suzuki India: Defending Market Leadership in the A-Segment
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  • Fall '16
  • Suzuki, Suzuki Wagon R, Automobile industry in India

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