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101.(p. 166) Vendors involved in quick response inventory systems have access to the retailer's sales data as well as competitive product information and other store data. Vendors can use this data to design more effective packaging and to help retailers efficiently utilize their space.102.(p. 161) Store planners must consider: (1) merchandise should be displayed in a manner consistent with the store's image, (2) the nature of the product, (3) packaging must be considered as it would dictate how the item is displayed, and (4) the product's profit potential would affect the display decision.103.(p. 174) Lighting can be used to highlight merchandise, sculpt space, capture a mood or feeling, downplay less attractive features that cannot be changed, and generally enhance the retailer's image and the store's atmosphere.104.(p. 162) Holds more merchandise; can present coordinated face-outs with a multiple fashion story in a small space; can facilitate a variety of fixturing methods, such as shelving and hanging; is the focal point for seasonal merchandise; can present a feature display to attract the customer; effectively sells more high-margin merchandise than floor fixtures; is visible from a distance105.(p. 157) Flexibility can take two forms: the ability to physically move store components, and the ease with which components can be modified.106.(p. 164) An impulse product is a product that is purchased without prior plans.
107.(p. 168) Vertical merchandising108.(p. 171) The primary purpose of fixtures is to effectively hold and display merchandise.109.(p. 171) Straight rack. They are used mainly in discount and off-price apparel stores.110.(p. 172) The disadvantage of using a rounder is that customers cannot get a frontal view of the merchandise.111.(p. 174) Cool colors like blue and green, which are relaxing, peaceful, calm, and pleasant.112.(p. 174) Smell. Customers' perceptions of the store improve, and they feel they are spending less time in the store, or waiting to be served.
07Student: ___________________________________________________________________________1.Based on 2007 retail sales, the 3 largest retailers in the world are: A. Walmart, Target, CostcoB. Costco, Loblaws, Shoppers Drug MartC. Walmart, Carefour, TescoD. Walmart, Zellers, LoblawsE. Walmart, Carefour, Loblaws