QUESTIONS 9 MARKS SECTION D APP COMM LONG ANSWER QUESTIONS 20 MARKS SECTION E

Questions 9 marks section d app comm long answer

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QUESTIONS 9 MARKS SECTION D (APP & COMM) LONG ANSWER QUESTIONS 20 MARKS SECTION E (COMM) CASE STUDY ARTICLE & QUESTION 10 MARKS TOTAL 99 MARKS
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- What are the types of economic systems? ECONOMIC UTILITY - What is the definition of economic utility? - What are the different types of utility in regards to marketing? - How do these types of utility differ? EMOTIONAL PURCHASES vs. RATIONAL PURCHASES - What is defined as an emotional purchase? Rational purchase? SIX CORE STANDARDS OF MARKETING - What are the 6 core standards of marketing? - How can these 6 core standards of marketing be applied to a purchase? SPONSORSHIPS / ENDORSEMENTS - What is the difference between the two? - What are examples of each? - Why would marketers want to use each of these? Pros/cons? - Provide some examples of celebrities who endorse products. TARGET MARKET - What are Demographics & Psychographics and how do they help determine a target market? OTHER: - Discretionary Income - Comparative advantage - Price points - Why collect information about consumers? - Engaged customers. Define them and provide an example. - Marketing concept – what is it? - Recommitting a product – what does this mean? Example? - Basic VS Enhanced product – what are some examples? - Tangible vs. Intangible parts - Profit / breakeven point – what are these? - Gross impression – what is it? Example? - Social gradings – what does each stand for? - Product tie ins – what is it? Example? - Product placement – what is it? Example? - Publicity stunt / press junket – what is the difference? - Core Standards of Marketing – how are they involved in a purchase? - Ethics – define, be able to apply the definition to your thoughts MAKE GOOD STUDY NOTES. THE EXAM IS WORTH 20% OF YOUR MARK!
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