Demand for frozen ready meals exceeds the demand for dried ready meals since

Demand for frozen ready meals exceeds the demand for

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Demand for frozen ready meals exceeds the demand for dried ready meals, sincethe former products contain a high moisture content, which retains the texture ofthe food, and mainly due to the variety of products available in the frozen format.However, dried ready meals are gaining prominence due to the time to prepare byheating and also the convenience of consumption while travelling due to theproduct packaging which is appropriate and non-messy for such usage.Average unit price for the category increased by 3% in current value terms in 2017,due mainly to the increase in packaging costs of the products which was pushed ontothe end consumers. Since the category is in the early stage of its lifecycle, companiesare not increasing the prices of products but paying attention to taste, quality andhygiene, which could all be provided by better packaging techniques.Indian consumers still prefer traditional Indian dishes over other internationalcuisines, which is also the case for ready meals. However, international cuisines suchas frozen sausages, spring rolls and other such products are gaining popularity amongconsumers, influenced by dining out at consumer foodservice establishments.Independent small grocers, with a 74% retail value share in 2017, remains the mostpreferred channel for the purchase of ready meals in India due to its large presenceacross the country. However, hypermarkets and supermarkets are expanding indifferent regions providing consumers an opportunity to choose from a wide rangeof products.READY MEALS IN INDIA - ANALYSISCountry Report | Nov 2017Market SizesSales of Ready MealsRetail Value RSP - INR million - Current - 2003-202220,39020032017202205,00010,00015,00020,00025,00030,00035,000ForecastSales of Ready Meals% Y-O-Y Growth 2003-202216.3%Forecast2003201720220%10%20%30%40%
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© Euromonitor Interna±onal 2018Page 2 of 3COMPETITIVE LANDSCAPEMcCain Foods India Pvt Ltd is the leader in ready meals in 2017 with a 27% share incurrent value terms. Most of its products are available in the frozen format of readymeals such as mini samosas, vegetable nuggets and similar products, which areenjoyed by children as young mothers simply heat the food and offer it to them asan evening snack or as a complete meal for supper occasionally.Capital Foods Ltd’s share increased by 1.4 percentage points in 2017 in current valueterms. The company under its brand Ching’s offers sandwiches, spring rolls andsimilar products and has been expanding its product portfolio in frozen ready meals.The company is also engaged in many in-store promotional activities such as offeringfree samples and “buy one and get one” offers to attract consumers during theirstore visits.
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  • Summer '18
  • Sagar Arora
  • Indian cuisine, ready meals, MTR Foods Ltd

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