Prada spa prada established in 1913 in milan by mario

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accessed July 1, 2014.Prada S.p.A. (Prada)Established in 1913 in Milan by Mario Prada to sell leather bags, trunks, beauty cases, accessories; now specializes in luxury ready-to-wear leather and fashion accessories, luggage, shoes, watches and perfumes. Prada Group: Prada, Miu Miu, Car Shoe and Church's (men’s shoe brand). Has stayed away from online sales. Sources: Christina Passariello, “For Prada, Trend Setting Is Paying Off,” Wall Street Journal, September 23, 2011, , accessed July 1, 2014; “Luxury Brands: Wealth of Opportunity,”New Media Age, August 4, 2005, pp. 20–21, , accessed June 29, 2014; Kurt Soller, “Luxury Brands Are Stupid to Snub the Internet,” Bloomberg Businessweek, April 3, 2014, -brands-should-sell-their-products-online, accessed May 11, 2014.DO NOT COPY
Page 199B14A045ENDNOTES1This case has been written on the basis of published sources only. Consequently, the interpretation and perspectives presented in this case are not necessarily those of Kering or any of its employees.2François-Henri Pinault, “How I Did It: Kering’s CEO on Finding the Elusive Formula for Growing Acquired Brands,” Harvard Business Review, March 2014.3Kering, “About Kering,” , accessed January 20, 2014.4Kering, “PPR Becomes KERING: Change of the Product Name,”May 30, 2013, -releases/_ppr_becomes_kering_change_of_the_product_name, accessed July 14, 2014.5Kering “History,” , accessed July 14, 2014.6Pinault, op. cit.; Kering, “History,” op.cit.7Pinault, op.cit.8Ibid., Kering, “History,” op. cit.9Ibid.10Ibid.11Miles Socha, “PPR Plots Course for Brioni,” WWD 202. 97, November9, 2011, , accessed May 31, 2014.12Staff WWD, “‘Best Solution’ for PPR: Weinberg Stands Behind New Strategy for Gucci,” WWD 187.51, March 12, 2004, p. 1, , accessed June 3, 2014.13“PPR Agrees Acquisition of Italian JewelryBusiness Pomellato,” M2 EquityBites, April 24, 2013, , accessed June 3, 2014.14Pinault, op. cit.15Ibid.16Imran Amed, “CEO Talk — François-Henri Pinault, Chairman and Chief Executive Officer, PPR,” August 3, 2012,-ppr.html, accessed July 14, 2014.17Kering, “PPR’s Activity in 2010,” Kering Company Documents, , accessed July 15, 2014.18Kering, “PPR Fundamentals 2011,” Kering Company Documents, , accessed July 15, 2014.19Kering, “PPR’s Activity in 2010,” and “PPR Fundamentals 2011,” op. cit.; Kering, “2008 Activity Itinerary” and “2009 Activity Report,” Kering Company Documents, , accessed July 15, 201420Tommye Fitzpatrick, “Off Duty — Style & Fashion — Shop Talk: Only Available In-store — Even as the e-commerce Universe Grows, Some Labels Are Restricting Their Goods Online,” Wall Street Journal, September1, 2012,

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Term
Fall
Professor
HARVEY
Tags
Test, Luxury good, LVMH, Luxury vehicle

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