Prada spa prada established in 1913 in milan by mario

accessed July 1, 2014.
Prada S.p.A. (Prada)
Established in 1913 in Milan by Mario Prada to sell leather bags, trunks, beauty cases, accessories; now
specializes in luxury ready-to-wear leather and fashion accessories, luggage, shoes, watches and perfumes.
Prada Group: Prada, Miu Miu, Car Shoe and Church's (men’s shoe brand).
Has stayed away from online sales.
Sources: Christina Passariello, “For Prada, Trend Setting Is Paying Off,” Wall Street Journal, September 23, 2011,
, accessed July 1, 2014; “Luxury Brands: Wealth of
Opportunity,” New Media Age, August 4, 2005, pp. 20–21,
, accessed June 29, 2014; Kurt Soller, “Luxury Brands Are
Stupid to Snub the Internet,” Bloomberg Businessweek, April 3, 2014, -
brands-should-sell-their-products-online, accessed May 11, 2014.
DO NOT COPY

Page 19 9B14A045
ENDNOTES
1
This case has been written on the basis of published sources only. Consequently, the interpretation and perspectives
presented in this case are not necessarily those of Kering or any of its employees.
2
François-Henri Pinault, “How I Did It: Kering’s CEO on Finding the Elusive Formula for Growing Acquired Brands,” Harvard
Business Review, March 2014.
3
Kering, “About Kering,” , accessed January 20, 2014.
4
Kering, “PPR Becomes KERING: Change of the Product Name,” May 30, 2013, -
releases/_ppr_becomes_kering_change_of_the_product_name, accessed July 14, 2014.
5
Kering “History,” , accessed July 14, 2014.
6
Pinault, op. cit.; Kering, “History,” op.cit.
7
Pinault, op.cit.
8
Ibid., Kering, “History,” op. cit.
9
Ibid.
10
Ibid.
11
Miles Socha, “PPR Plots Course for Brioni,” WWD 202. 97, November 9, 2011,
, accessed May 31, 2014.
12
Staff WWD, “‘Best Solution’ for PPR: Weinberg Stands Behind New Strategy for Gucci,” WWD 187.51, March 12, 2004, p.
1, , accessed June 3, 2014.
13
“PPR Agrees Acquisition of Italian Jewelry Business Pomellato,” M2 EquityBites, April 24, 2013,
, accessed June 3, 2014.
14
Pinault, op. cit.
15
Ibid.
16
Imran Amed, “CEO Talk — François-Henri Pinault, Chairman and Chief Executive Officer, PPR,” August 3, 2012,
-
ppr.html, accessed July 14, 2014.
17
Kering, “PPR’s Activity in 2010,” Kering Company Documents, , accessed July 15, 2014.
18
Kering, “PPR Fundamentals 2011,” Kering Company Documents, , accessed July 15,
2014.
19
Kering, “PPR’s Activity in 2010,” and “PPR Fundamentals 2011,” op. cit.; Kering, “2008 Activity Itinerary” and “2009
Activity Report,” Kering Company Documents, , accessed July 15, 2014
20
Tommye Fitzpatrick, “Off Duty — Style & Fashion — Shop Talk: Only Available In-store — Even as the e-commerce
Universe Grows, Some Labels Are Restricting Their Goods Online,” Wall Street Journal, September 1, 2012,