Entertainment TWE lost print persona for video and cable experienced merger

Entertainment twe lost print persona for video and

This preview shows page 7 - 9 out of 12 pages.

Entertainment (TWE); lost print persona for video and cable, experienced merger woes - Added Ted Turner’s empire in 1996 Time Warner’s major competitors - Disney, Viacom, News Corp, Sony, and many others - compete in the same global communication market with many competing brands CNN Connection Turner’s video empire competed with Time’s print focus; Turner’s media properties supplemented Time Warner’s strategic moves in the video business AOL merger brings global leadership covering web brands, Internet, e-commerce, interactive services and connectivity; handles over two billion instant messages per day - Number of AOL subscribers has fallen from 30 million to 6 million - Competes directly with Microsoft, AT&T, and others; web services compete with Google, Yahoo!, MSN, Disney, and others However, maintains distinct global lead as the major Internet provider - Has four major product lines: 1. Interactive Services Group - includes Internet provider activities and Internet portals; Business group contains AOL Wireless Services designed to deliver AOL properties 2. Interactive Properties Group - contains branded properties, such as AOL Instant Messenger and MapQuest; in 2008 acquired global social media network Bebo 3. AOL International Group - responsible for all operations outside the United States, where AOL has more than 10 millions subscribers and is often second to only the domestic telecommunications company 4. Netscape Enterprise Group - included software products, technical support, and consulting and training, but as o 2008 no longer supports Netscape products Summary Long-term strategic plan of many mergers made Time Warner one of the world’s largest media companies - Merged with Warner Communications in 1989 and Turner Broadcasting in 1996 Operates in six major communication sectors: cable, publishing, films, music, broadcasting, and the Internet - Television broadcasting offers the most sophisticated fiber-optic systems, and in global markets (i.e. CNN International in over 212 countries and territories) - Lacks a national television network based in the US, like ABC or CBS CNN is number two in the US domestic market (behind Fox), but number one globally Viacom History Spun off from CBS in 1971, but merged with CBS in 2000 after approval from the FCC
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- CBS was a broadcasting giant but in 1971 the Federal Communications Commission (FCC) forced them to sell all internal production and cable programming units, which they did by creating Viacom - In 2000, as part of consolidation in the broadcasting industry, Viacom purchased their parent, CBS, for $30 billion With this merger, gained control of more than 35% of the US broadcasting market, covering all CBS properties The fourth largest communication giant in the world, Viacom is a massive video syndication company with a global reach, including MTV, Paramount Pictures, Infinity Broadcasting, and hundreds of movie theatres across Canada, Europe, South America - Made possible by FCC dropping prohibition against owning production houses
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  • Winter '16
  • Helen Hambly
  • Television network, American Broadcasting Company, Time Warner, news corp

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