Case study in depth investigation of a single person

Case Study: in-depth investigation of a single person or
group
•
Correlation: precise measurement of two variables
•
Interviews: no set questions, raise whatever topics he/she
feels are relevant and ask them in their own way
•
Questionnaire: written interview, face to face, phone
•
Observations: pretends to be an ordinary member of the
group
•
Pilot study: an initial run-through of the procedures to be
used in an investigation

Identifying Business Opportunities

Small businesses create jobs and incomes
that are important to the economic vitality
of smaller communities.

Communities may help local businesses
expand and encourage individuals to
develop new tourism services.

What services we have? What do we
need?

WS 9.1 Identify Business Opporutnities

Encouraging Entrepreneurs

Small businesses are an
important part of the tourism industry
•
Attractions draw people to the community
•
Local businesses drives jobs and income

WS 9.2 help identify which businesses the
community may need as tourism develops
•
Provides diversification opportunity
–
Diversification increases the number of tourism
products

Encouraging Entrepreneurs

Ideas for developing and evaluating
individual tourism business concepts:

Observe other tourism businesses in other
communities

Information from trade association on
markets and business opportunities

Internships from local business owners

Check with suppliers to see goods to sell

W S 9.3 Evaluation of a the business Idea
•
Identify key components of a successful business

Develop a business plan

Business Plans

Purpose:

A document describes a business,
•
Product/service, the market it serves,
operations and financing
