Adidas group owns reebok rockport and greg norman

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23. Adidas Group owns Reebok, Rockport, and Greg Norman brands. Adidas uses the different brands to pursue a(n) __________ strategy. A. concentrate d targeting B. micromarketing C. benefit targeting D. differentiated targeting E. undifferentiated targeting 24. Adidas Group owns Reebok, Rockport, and Greg Norman brands. Having a variety of brands allows Adidas to:
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25. One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and: 26. Although a differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market, this strategy: 27. Firms use a differentiated targeting strategy because: A. it is easier than mass marketing. B. it helps to obtain a bigger share of the market. C. it is better than focusing on individual or small groups o D. most market segments are too small to be profitable. E. banks are more willing to extend credit to companies wi 28. When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a(n) __________ targeting strategy.
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29. __________ is an extreme form of a targeting strategy. 30. "Corporate pilot fish" are former employees who start a new business based primarily on contacts and contracts with their old company. A corporate pilot fish would probably pursue a __________ targeting strategy. 31. Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of: A. micromar keting. B. concentrated targeting. C. psychographic segmentation. D. differentiated targeting. E. undifferentiated targeting.
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