Multiple messages must speak with a single voice

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Multiple Messages Must Speak with a Single Voice Build Relationships Rather Than Engage in Flings Don’t Lose Focus of the Ultimate Objective: Affect Behaviour Marketing communications industry trends, including impact of digital technologies 1. Personalization in product design and communications will be more prevalen t 2. Mobile communications are becoming the cent re of marketing 3. Transparency will dictate brand-customer relationships 4. P ersonalized data-driven marketing will become more friendly
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5. More accurate metrics will continue to emerge 6. The marketing organization will increasingly move from digital silos to integrated teams Marketing communication industry ethics and legislation Ethical marketing is a process through which companies generate customer interest in products/services, build strong customer interest/relationships, and create value for all stakeholders by incorporating social and environmental considerations in products and promotions. When setting your prices and advertising your products or services, you need to be mindful of the relevant regulations, to ensure you aren't misleading your customers. Employment opportunities in marketing communications Opportunities for jobs such as Social media and marketing assistant Brand Marketing Assistant Public relations-AE Graphic designer Business Coordinator Event and Conference coordinator Marketing coordinator Consumer shopper analytics
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