34good business communicators understand that 34 a

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Essentials of Marketing
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Chapter 14 / Exercise 2.1
Essentials of Marketing
Hair/Lamb
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34)Good business communicators understand that ________. 34) A) being a good reader is vital, as it is the only way to gain insights into audience concerns B) being a good writer is the only way to reach your audience C) being a good listener is not necessary to understand audience concerns D) their message must be able to reach their targeted audience E) their message must influence anyone who might come across it
35) ________ is the process of influencing your audience to agree with your point of view, recommendation, or request. 35)
36)________ means that a message uses no more words than are necessary to accomplish its purpose. 36)
37)Your audience will understand ________ language faster than ________ language. 37)
38) ________ refers to the principles you use to guide decision making, leading you to do the right thing. 38) A) Feedback B) Ethics C) Social media D) Context E) Adaptability
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Essentials of Marketing
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Chapter 14 / Exercise 2.1
Essentials of Marketing
Hair/Lamb
Expert Verified
39) To keep your writing and speaking easy to understand by a diverse audience, you should use short sentences and avoid idioms . Which of the sentences below does not use an idiomatic expression? 39)
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