34)Good business communicators understand that ________.
being a good reader is vital, as it is the only way to gain insights into audience concerns
being a good writer is the only way to reach your audience
being a good listener is not necessary to understand audience concerns
their message must be able to reach their targeted audience
their message must influence anyone who might come across it
________ is the process of influencing your audience to agree with your point of view,
recommendation, or request.
36)________ means that a message uses no more words than are necessary to accomplish its purpose.
37)Your audience will understand ________ language faster than ________ language.
________ refers to the principles you use to guide decision making, leading you to do the right