become more mainstream than just a traditional green product. Green Works must go after mainstream consumers and lower the price point while shelving their products alongside regular cleaning products. Clorox should market Green Works product as just another cleaning sprays that happens to have stellar CSR benefits. This should resonate more with the public at large, remove any public biases against green products and win more a much larger audience that translates to a bigger profit. Resources: CSRHUB . (2020). Corporate Social Responsibility (CSR) & Environment, Social, Governance (ESG) Metrics. CSRHUB. Retrieved from Dear M. Thank you for posting. Regarding your point number two, I sincerely believe all of Clorox’s brands are green even if it’s not one of the their three well known emeralds they produce, namely Burt’s Bees, Green Works and Brita. In their annual integrated report, Clorox presented their CSR metrics that have been independently reviewed by Ernst & Young. Clorox looked at brands they manufacture and used metrics to quantify greenhouse gas emission, water use, energy consumption, product sustainability improvements, workforce demographics, recordable incident rate, employee engagement and product donations in the US. Recently, the company launched the Integrated IGNITE ESG Goals, where the company planned an ambitious set of environmental, social and governance goals (ESG) with their strategic business choices. To cut by HALF all virgin plastic and fiber packaging by 2030, use 100% recyclable/reusable/compostable packaging by 2025 100% global plant wide zero-waste to landfill by 2030. Have targeted greenhouse gas emissions in their operation across their value chain. They have targeted 100% renewable electricity in the US and Canada by 2021. Collaborated with key stakeholders to advance the science behind alternative approaches to animal testing. Reduce cleaning products chemical footprint. Use Smart Label product information for a much more meaningful consumer information Increase third party product certifications Increase the number of households with improved well-being as measured by household penetration for natural personal care. Enhance financial literally to all of their employees to enable better retirement planning. Maintain an incident rate of less than 1% with a comprehensive safety management effort striving for an injury free workplace Ensure gender and ethnic pay equity, and achieve gender and ethnic minority representation targets.
Unwavering commitment to strong corporate governance and ESG performance overseen by the board of directors.
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- Summer '17
- Brand, Corporate social responsibility, Greenhouse gas, clorox