Maximum pc reaches the target audience that microsoft

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Maximum PC reaches the target audience that Microsoft should be advertizing to the PC user. The magazine and website is mostly focused windows PC users which is one of the markets the Surface should be advertising towards.   4. How would you rate the vehicle’s ability to increase frequency (frequency is defined in Ch. 16)?  Explain. I would rate it reasonably well, because you can’t increase frequency in the magazine but you can increase online advertizing. 5. How would you rate the vehicle’s selectivity? Explain. Maximum PC selectivity can be narrow at times only reaching consumers that want information or news about PC related topics and are not interested about other products. 6. What are the media vehicle’s other advantages and disadvantages? The consumers that are most willing to buy the Microsoft Surface read the magazine. The online reader ship continues to grow at a fast pace. The disadvantages would be the some of the readers already know about the Surface and is not interested. The ads for the Surface could get lost if other tablets are also advertising their products.     Sales Promotions 7.
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