Viii conclusion through the report the application of

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VIII. Conclusion Through the report, the application of consumer behavior on Viettel’s commercial has been shown. Firstly, based on the advertisement, the study of market segmentation is presented. Moreover, the report states the lack of utilitarian value in this commercial in term of consumer motivation. Finally, we also proposed some proper solution to promote limitations in this advertisement. 12
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References AMY, S., 2016. Why psychographic segmentation is more important than knowing Customer Demographic s, [online]. Available at: - blog/marketing/email-marketing/why-psychographic-segmentation-is-important [Accessed April 10th]. BBAMANTRA, 2017, Advertising appeal - Rational appeals, emotional appeals, teaser advertising . DAILY, H. N.-T. S. T. 2010. Viettel officially launches 3G network [Online]. Available: [Accessed]. DIEN, B. 2013. The 20-year history of Vietnam’s mobile market [Online]. Available: - mobile-market.html [Accessed]. Đ C, N. 2017. K t thúc năm 2017, Vi t Nam có g n 120 tri u thuê bao di đ ng ế [Online]. Available: - trieu-thue-bao-di-dong-163015.ict [Accessed]FIRESTONE, M. Emotional Appeal: Definition & Examples [Online]. Available: [Accessed]. G., L., 2017. Viettel da co 3.5 trieuthuebao 4G, Viettelchiem 52% thi phan, [online]. Available at: - phan/c/22859920.epi[Accessed April 10th]. HI N, T. 2017. Viettel chính th c khai tr ng 4G, t c đ nhanh h n 3G t 7-10 l n ươ ơ [Online]. Available: - toc-do-nhanh-hon-3g-tu-710-lan/441797.vnp [Accessed]. HI N, T. 2018. Nhìn l i cu c hành trình m t năm ra m t m ng 4G c a Viettel [Online]. Available: - mang-4g-cua-viettel/498196.vnp [Accessed]. HUU DUONG, 2017. Viettel brings 4G services to people nationwide , [online] Available at <- nationwide-480175> [Accessed 18 April 2018] KOTLER, P. AND ARMSTRONG, G., 2013. Principles of Marketing (14th Global Edition), 13
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April 10 th , p.50. LO, YA-FEN, 1993. Cultural reflection of advertising appeals: a content analysis of Taiwanese television commercials. Retrospective Theses and Dissertations [online]. Available at: [Accessed April 10 th ]. NGO MINH, 2017, Da co ket qua do kiem 4G cua Viettel va Mobifone. - post782915.html[Accessed April 10 th ].
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  • Spring '17
  • nganguyn
  • Psychographic, Viettel, Viettel Mobile

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