Financial impact if the product does not sell

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financial impact if the product does not sell OPPORTUNITIES To produce two new products The addition of mustard and mayonnaise can widen H.J. Heinz’s market and this could add to the company’s growth. With the addition of two more products line The company could potentially expand their business and location and could bring a positive ROI to the company This will create more jobs to the community and internationally H.J. Heinz may be able to reach out to new customers Consumers that do not consume ketchup may purchase this product
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THREATS Finding the right formula Because mayonnaise is more perishable than mustard and ketchup, H.J. Heinz will have to perform tremendous amount of research and development Mayonnaise spoilage Mayonnaise may spoil before the mustard and the ketchup, Visual presentation through actual bottled product and advertisement It may not appeal to the general consumer population TRENDS 3-tube bottle This could be an H.J. Heinz signature bottle that could be catchy with the young population Minimum amount The 3-tube bottle could contain just enough condiments good for a picnic. Shape of the bottle The shape of the bottle could have a huge impact on how the consumers feel when they pick it up and use it The market research approach that will be implicated to develop a marketing strategy and tactics for Team A new product that contains three different types of products in one package for the H.J. Heinz Co. Our team understands the market to which we are selling our product and services, and choosing certain tactics to reach the market. Tactics, advertising, marketing and promotion will help with the success of selling this product.
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  • Spring '12
  • ALL
  • Marketing, H. J. Heinz Company, Ketchup, H.J. Heinz Company, Henry John Heinz, H.J. Heinz

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