Human Resource Function In other regards to the human resource function, this change impacts a variety of areas in the company to include wages and benefits strategies, spending costs, and business organization.What could be an obstacle to tackle for Baskin Robbins with their international stores is adjusting what their compensation will be for their employees given the varied amount of minimum wages, with the United States and Europe arguably possessing the highest rates of pay.To mitigate issues, Baskin Robbins international franchises are subject to rules and 2
RUNNING HEAD: CHANGE MANAGEMENT IMPACT regulations of their respective countries which can stress the ethics of the company” (Market Realist). Personnel and Organizational Alignment In an effort to not only compete with other ice cream standalone stores but also dessert brands offered in grocery stores perhaps the most notable management change has been the decision to provide Baskin-Robbins ice cream products in the supermarket isle (Entrepreneur). Other stand-alone ice cream franchises have yet to be as successful adopting this expansion model which not only increases the buying power of Baskin Robbins but enhances the space within the company for jobs, allowing executives to hire marketing personnel to attend to the specific needs of grocery store sales. "Besides, a portion of sales of our packaged ice cream and ice cream bars will be contributed to Baskin-Robbins' national advertising fund, which will directly impact marketing initiatives to benefit the Baskin-Robbins brand” (Entrepreneur) further. While also increasing jobs, executives at Baskin Robbins now need to allocate more of their budget to this area of spending which could mean physical stores have the potential to lose
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- Fall '09
- ice cream, Baskin-Robbins, Baskin Robbins