p 445 A retail location that typically has one primary store usually a

P 445 a retail location that typically has one

This preview shows page 170 - 173 out of 203 pages.

196.(p. 445)A retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute drive is referred to as a(n) __________. A. power centerB. regional shopping centersC.suburban community shopping centerD. the central business districtE. urban megacenterKey term definition—community shopping center.AACSB: 3Learning Objective: 17-04 Classify retailers in terms of the retail positioning matrix; and specify retailing mix actions17-170
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Chapter 17 - Retailing 197.(p. 445)Community shopping center refers to a Key term definition—community shopping center.AACSB: 3Learning Objective: 17-04 Classify retailers in terms of the retail positioning matrix; and specify retailing mix actions 198.(p. 446)Texas-based Whole Foods supermarkets target people who want to eat healthy. The stores use placards throughout, which tell shoppers about the farmers who grew and harvested various products. This use of signage to provide consumer information is a part of which element of the retailing mix? Displays are part of the communications mix, one of the four elements of the retailing mix.AACSB: 3Learning Objective: 17-04 Classify retailers in terms of the retail positioning matrix; and specify retailing mix actions 17-171
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Chapter 17 - Retailing 199.(p. 446)Loblaws, a Canadian supermarket, features fruits and vegetables piled high on tables that have umbrellas. The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix, this tactic is related to __________. The communications mix includes store image and atmosphere, the situation described here.AACSB: 3Learning Objective: 17-04 Classify retailers in terms of the retail positioning matrix; and specify retailing mix actions
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