When it comes to the ending part the ads not only show a happy family enjoying

When it comes to the ending part the ads not only

This preview shows page 5 - 7 out of 19 pages.

When it comes to the ending part, the ads not only show a happy family enjoying their Indomie instant noodles, but they do offer scholarships to the Nigerian which could answer their questions correctly. Based on (Vanguard News,2018), Nigeria is labelled as the country that has the most people with extreme low income, some of the people could not even get their regular meals on a daily basis. It shows that Nigeria was a poor country. During the idea screening phrase of the advertisement, Indomie had done with some research and realized this too, hence they are coming with this advertisement to provoke the attention of the Nigerian students, give them a chance to win 150k Nigerian Naira by just purchasing the very basic Indomie instant noodle and answer a few questions. By this, we can see Indomie brand is also targeting Nigerians that are from low to middle-class family in Nigeria.
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Page 6 of 19 PART B Most effective Taiwan is the most effective of all ads. The reason being the commercial was designed with a storyline, which made the advertising message clear and direct. Also, there were elements of relatability in the commercial, incorporating the culture and everyday life, making it more relatable to the audience. As said by Gotter (2017), “when you’re telling your brand story, tell it in a way that will connect you and your target audience”. In the commercial, the Indomie brand was mentioned quite a number of times that makes them a step closer to achieving their ad objectives. Actors in the Taiwan ad put heavy emphasis on the tastiness of the noodle and how it is so addicting to be eaten, which creates a desire for the audiences to purchase Indomie. It is shown that Indomie can be accepted by the Taiwanese culture, no matter the age or race, because of its unique and savoury flavour. It breaks barriers because people of a certain culture develop a preference for food, and Indomie turns out to be a well-loved instant noodle brand, despite being from another country. Indomie has the potential to be introduced and familiarized by people of different cultures. As compared to the Malaysian ad, one is focused on the Indomie product itself, while the other is focused on solving a consumer problem (elderly refusing to eat). The two different approaches have its own way of attracting customers. For a brand like Indomie, a product centric commercial would work better but there wasn’t much effort of advertising in the Malaysian ad, which makes Taiwan more effective. However, the Nigerian wasn’t our pick as it looks generic, they didn’t push the product further and just displayed the landscape of Nigerian families enjoying Indomie. Most memorable Taiwan was also the most memorable of all because there was a storyline to begin with. Humorous and emotional elements were shown in the ad. Because the commercial was detailed, specific and personalized, it will appeal to larger groups of people. The Taiwan commercial resonates more as most people crave authenticity. As seen in the ad that even the elderlys love to eat Indomie, which increases its impact on the
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