"Now, they don't need to that. Any one can go to S&P or Moody's and
rating repot and see the economic situation, Challenges and
opportunities in Bangladesh,"
he says, adding that investors in the global
market can now price Bangladesh by comparing
the countries with similar
"That's why you can see that new investors are looking in."
Why the financial institutions in Bangladesh require good
information about market and competitors?
A good first place to look for potential competitors is online. Do a search
using your product or service and the name of the country you want to export
to as keywords. Once
you have found potential competitors look or
customer reviews on websites, on social
media, and on their own
websites. Why do customers use their services or buy their
Remember that customer perception can be as impotent as fact.
Attend conferences, events or trade shows :
An easy way to
research your competitors is to attend conferences, exhibitions
shows. Visit your competitor's stands, listen, look at their material,
take their free handouts
and assess their competitive strength in their own
Pay a consultant:
If you lack the time to complete the research yourself, consider contracting
business consultant. You may also find specialist export branding
companies or global
media and communications experts who already
have existing information on your
competitors. Before you commit to
spending money with a consultant, check their
credentials and talk to some