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64.Licensing is NOT attractive to which of the following firms? economiesitselfLicensing is very attractive for firms lacking the capital to develop operations overseas. In addition, licensing can be attractive when a firm is unwilling to commit substantial financial resources to an unfamiliar or politically volatile foreign market. Licensing is also often used when a firm wishes to participate in a foreign market but is prohibited from doing so by barriers to investment. Licensing is frequently used when a firm possesses some intangible property that might have business applications, but it does not want to develop those applications itself. Licensing does not give a firm the tight control over manufacturing, marketing, and strategy that is required for realizing experience curve and location economies.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: ApplyDifficulty: 2 MediumHill - Chapter 13 #64Learning Objective: 13-02 Compare and contrast the different modes that firms use to enter foreign markets.Topic: Entry Modes