Licensing is NOT attractive to which of the following firms economies itself

Licensing is not attractive to which of the following

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64. Licensing is NOT attractive to which of the following firms? economies itself Licensing is very attractive for firms lacking the capital to develop operations overseas. In addition, licensing can be attractive when a firm is unwilling to commit substantial financial resources to an unfamiliar or politically volatile foreign market. Licensing is also often used when a firm wishes to participate in a foreign market but is prohibited from doing so by barriers to investment. Licensing is frequently used when a firm possesses some intangible property that might have business applications, but it does not want to develop those applications itself. Licensing does not give a firm the tight control over manufacturing, marketing, and strategy that is required for realizing experience curve and location economies. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 2 Medium Hill - Chapter 13 #64 Learning Objective: 13-02 Compare and contrast the different modes that firms use to enter foreign markets. Topic: Entry Modes

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