53 summary this chapter presented the detailed

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5.3 SUMMARY This chapter presented the detailed results of the evaluation of competitiveness of Company A using the evaluation method introduced in Chapters 3 and 4. The results clearly highlighted Company A‘s competitive strengths and weaknesses. Corporate competitiveness is influenced by the circumstances and condition of the market. Such competitiveness not only reflects the differences between the company being considered and its competitors, but also the difference between the industry in which the company operates and other industries. The level of competitiveness may also reflect the stage of development of the company. The full potential for growth of a company and the enhancement of its competitiveness require a sound business environment in a healthy and growing industry. The latter part of this chapter described a round of re-interviews that were conducted to determine the reliability of the competitive evaluation results. Most of the interviewees (above 83%) were satisfied with the results of the research which leads to the conclusion that they are both credible and effective.
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156 CHAPTER 6. CONCLUSIONS 6.1 OVERVIEW Real estate, or property development, is considered one of the pillar industries of the Chinese economy. As a result of the opening up of the economy as well as the ―m acro- control‖ policy of the Central Chinese Gover nment to moderate the frenetic pace of growth of the economy, the real estate industry has faced fierce competition and ongoing change. Real estate firms in China must improve their competitiveness in order to maintain market share or even survive in this fiercely competitive environment. The purposes of this research are to provide a comprehensive competition evaluation system for Chinese real estate developers which will enable them to assess their competitive strengths and weaknesses and formulate a suitable competition enhancement strategy. A thoroughly literature review, a series of interviews and a questionnaire survey were conducted to formulate the evaluation system, identify the factors affecting the competitiveness of real estate developers, and verify the effectiveness of the evaluation system by a case study. This chapter summarises the conclusions of the study and presents recommendations for further study. The research objectives are first reviewed. The general conclusions of the research are then summarised, followed by an evaluation of the value of the study. Finally, directions for further study are recommended.
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157 6.2 REVIEW OF OBJECTIVES As stated in Chapter 1, the primary purpose of this research is to evaluate and analyse the competitiveness of real estate developers in China. To achieve this goal, some specific targets were identified. The first objective was to determine a suitable measurement method for the competitiveness of real estate developers.
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