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18)Which the following is NOT an advantage inherent in the use of advertising?18)A)Low cost per contactB)Immediate feedbackC)Ability to control the messageD)Ability to create brand images and symbolismAnswer:BTopic: 01-08 Advertising19)Which of the following is NOT a characteristic of advertising as a form of promotion?19)Topic: 01-08 Advertising20)Which of these is NOT a reason why marketers use advertising?20)Topic: 01-08 Advertising4
21)A brand or corporate name and its identification through its logo, symbols, slogans, ortrademarks represent:21)Topic: 01-03 Communicating Product22)This is the added value or goodwill resulting from a favourable image and/or consumerattachment to a company name, brand name, or trademark:22)A)product appealB)brand equityC)brand identityD)product symbolismAnswer:BTopic: 01-03 Communicating Product23)Canadian advertisers spend more than ________ annually.23)Topic: 01-08 Advertising24)Prime-time network television reached ________ on a daily basis.24)Topic: 01-08 Advertising25)________ can be a cost-effective way to build a positive attitude toward the brand inpotential consumers prior to, during, or after purchasing a product.25)Topic: 01-08 Advertising26)________ advertising is targeted at individuals who buy or influence the purchase ofindustrial goods or services for their companies.26)A)RetailB)ProfessionalC)Business-to-businessD)Direct-responseAnswer:CTopic: 01-08 Advertising5
27)Ads for computers and office furniture inPurchasing Canada, a trade magazine writtenand published especially for corporate and government buyers, are examples of________ advertising.27)Topic: 01-08 Advertising