O maslows hierarchical theory of motivation offers

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o Maslow’s hierarchical theory of motivation offers one explanation of human behavior. Maslow theorizes that individuals will attempt to satisfy physiological needs before self-esteem needs. Theory Building: o Deductive reasoning: The logical process of deriving a conclusion about a specific instance based on a known general premise or something known to be true. E.g. While you might occasionally have doubts, we know that all business professors are human beings. If we also know that Barry Babin is a business professor, then we can deduce that Barry Babin is a human being. o Inductive reasoning: The logical process of establishing a general proposition on the basis of observation of particular facts. – Empirical Level E.g. All business professors that have ever been seen are human beings; therefore, all business professors are human beings. The Process of Building Theory: Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
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Stuvia.com - The study-notes marketplace STEP 1b: Formulate a Problem and Research Proposal – Ch 6: The Importance of Starting with a Good Problem Definition: Decision statement: A written expression of the key question(s) that the research user wishes to answer. Problem definition: The process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, including a set of research objectives. Problem Complexity: Easier: (Situation) Situation is recurring A dramatic change occurs Symptoms are isolated Symptoms are consistent Harder: (Research Objective)  Situation appears new  Changes in situation is subtle  Symptoms are scattered  Symptoms are ambiguous NOTES: Quantitative data – Secondary Data: Instrument based Predetermined Specific Smaller sample Performance data, census data, attitude data etc. Qualitative data – Primary Data: More descriptive Must be interpreted to make sense Open ended questions Interview, observational data etc. Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
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Stuvia.com - The study-notes marketplace Research Design Methods: The Problem Definition Process: 1. Understand the business situation—identify key symptoms 2. Identify key problem(s) from symptoms 3. Write managerial decision statement and corresponding research objectives 4. Determine the unit of analysis 5. Determine the relevant variables 6. Write research questions and/or research hypotheses 1. Understand the business situation—identify key Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
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Stuvia.com - The study-notes marketplace symptoms Situation analysis: The gathering of background information to familiarize researchers and managers with the decision-making environment.
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