Its sales highly depend on the footwear segment it

Its sales highly depend on the footwear
segment
It has violations in history and they
provide minimal wage rate to its
workers
Has poor conditions in work places
It is having bad reputation
Has higher price compared to its
competitors as Adidas

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[ STRATEGIC MARKETING PLAN OF NIKE ]
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Opportunity Threats
It can develop products such as sport’s
wear, sunglasses and jewelry
Its brand can also developed
internationally
It can support different market events
globally as (the Olympics, FIFA)
It may have expansion in larger brand
recognition in market
It can have growing segmentation of
women Athletes’
It can increase demand and introduce
fashion brand image in market
Economic recession and fluctuations in
the currency can lead Nike to losses
Higher competition as competitors are
becoming more aggressive and creating
high quality products
Sensitivity to price
Maintaining reputation of eco-friendly
(Swot analysis of Nike)
Key Success Factors and Critical Issues
Key success factors of Nike are:
One of a kind- It provides unique value to customers having its own look/ custom
products
We know you- It knows as well as understand people’s stories/ understand athletes
needs
Access- Its products are found everywhere
Design- It has recognizable, respected logo, shoe and clothing aesthetics
Convenience- It has online shopping, worldwide retailers
Nike has successful growth collaborating with other companies within sport and other
fitness industry
Having Stylist features and innovative products which includes;
ü Different colors and designs of products
ü It have different products one cannot fit other.
ü It has silent alarm, water proof products, and sleep monitoring of its
products

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ü It is having wireless syncing (android device)
Financial sustainability of Nike comprises of;
ü Strong history of alliances as having strong partnership with Apple
ü It has high budget in marketing
ü Having ability to develop new and innovative products in house with
minimal risk
ü Nike was the first one in the market in terms of experience and
technology
Having successful business growth in terms of internal and external analysis, market
position, competitors, products and organizational structure.
The success lean to three things; Leadership, people and processes which provide
quality products timely (Nike.inc. , 2014)
Key critical issues
One main issue of Nike corporation is it is leading and planning without proper
management, the company is suffering from child hood labor
It has negative media attention due to which it may lose reputation
Has fault of poor factory conditions and environmental problems
It has been blamed of abandoning sites
The Nike products have become equal with slave wage, they only pay worker with
minimum wage from which they can only fulfill their basic necessities, forced overtime
and subjective abuse.