Its sales highly depend on the footwear segment it

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Its sales highly depend on the footwear segment It has violations in history and they provide minimal wage rate to its workers Has poor conditions in work places It is having bad reputation Has higher price compared to its competitors as Adidas
January 1, 2016[STRATEGIC MARKETING PLAN OF NIKE]Page 10Opportunity Threats It can develop products such as sport’s wear, sunglasses and jewelry Its brand can also developed internationally It can support different market events globally as (the Olympics, FIFA) It may have expansion in larger brand recognition in market It can have growing segmentation of women Athletes’ It can increase demand and introduce fashion brand image in market Economic recession and fluctuations in the currency can lead Nike to losses Higher competition as competitors are becoming more aggressive and creating high quality products Sensitivity to price Maintaining reputation of eco-friendly (Swot analysis of Nike) Key Success Factors and Critical Issues Key success factors of Nike are: One of a kind- It provides unique value to customers having its own look/ custom products We know you- It knows as well as understand people’s stories/ understand athletes needs Access- Its products are found everywhere Design- It has recognizable, respected logo, shoe and clothing aesthetics Convenience- It has online shopping, worldwide retailers Nike has successful growth collaborating with other companies within sport and other fitness industry Having Stylist features and innovative products which includes; üDifferent colors and designs of products üIt have different products one cannot fit other. üIt has silent alarm, water proof products, and sleep monitoring of its products
January 1, 2016[STRATEGIC MARKETING PLAN OF NIKE]Page 11üIt is having wireless syncing (android device) Financial sustainability of Nike comprises of; üStrong history of alliances as having strong partnership with Apple üIt has high budget in marketing üHaving ability to develop new and innovative products in house with minimal risk üNike was the first one in the market in terms of experience and technology Having successful business growth in terms of internal and external analysis, market position, competitors, products and organizational structure. The success lean to three things; Leadership, people and processes which provide quality products timely (Nike.inc. , 2014) Key critical issues One main issue of Nike corporation is it is leading and planning without proper management, the company is suffering from child hood labor It has negative media attention due to which it may lose reputation Has fault of poor factory conditions and environmental problems It has been blamed of abandoning sites The Nike products have become equal with slave wage, they only pay worker with minimum wage from which they can only fulfill their basic necessities, forced overtime and subjective abuse.

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