Non media related activities 10pts a describe 1 type

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VI. NON-MEDIA RELATED ACTIVITIES – 10pts A. Describe 1 type of promotion that is not media related & explain why you suggest this type B. Same as A (must be a different promotional activity) VII. CAMPAIGN – 20pts A. Describe your campaign idea (what it is, why and how you will incorporate it) B. Create 1 actual example of promotion incorporating this campaign (TV, Radio, Print, etc.) a. Be creative…use technology, construction paper, glue, magazines clippings or markers VIII. BUDGET – 20pts A. Perform research to find out the cost of each type of media Section V 1. Create a chart that includes all 2 of your examples 1a. Headings - media name, average cost, description (30 seconds, 1 pg ad, etc.) B. Same as “A”…do this for your own 2 examples C. Combine Charts (4 columns by 7 rows – header, 4 media, 1 agency commission, total expense) 1. Add your agency’s commission to get an estimated Campaign Expense IX. STATEMENT OF BENEFITS TO THE CLIENT/ADVERTISER (refer to objectives) - 10pts A. Explain 2 reasons how this campaign would benefit the company B. Explain different 2 reasons how this campaign would benefit the company X. BIBLIOGRAPHY – 5pts A. List of all websites used throughout your research (copy/paste)
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