Opposition it will not work hegemony works most

This preview shows page 121 - 125 out of 156 pages.

opposition, it will not work. Hegemony works most smoothly when there is a substantial degree of social, economic, political and cultural security in a society. Once the
MAC 416 MODULE 4 225 security is undermined social division becomes rampant, hegemony is at a risk. Then, the repressive state apparatus are brought into action. Hegemony provides the Power Elite with the consent of those that they ruled. Below is an illustration on hegemony. Features of Hegemony Though hegemony differs in times and circumstances, what is common to them all are the governing influence of ideology a public expression of what in personal term is described as values. SELF-ASSESSMENT EXERCISE Present the features of hegemony in a graphical form. 4.0 CONCLUSION One thing that is important here is that the influence of a culture on another culture is in existence and is strong. The control of foreign culture on other media especially Third World countries and particularly Nigeria is so enormous. Attempts at fighting against this imperialism are usually thwarted in various ways. It is good to note that control or dominance cannot occur without the consent of the dominated, or the controlled. This is what ensured that there is harmony in the constituent social element. Hegemony gives the power elite the needed consent of the rules.
MAC 416 SOCIOLOGY OF MASS COMMUNICATION 226 5.0 SUMMARY This unit has been able to define cultural imperialism and media independence. It has also explained cultural imperialism as well as cultural hegemony. The features of hegemony are presented in a graphical form for easy understanding. 6.0 TUTOR-MARKED ASSIGNMENT Cultural imperialism still exists in the Nigerian media. Discuss. 7.0 REFERENCES/FURTHER READING Mohammed, D. M. (2011). “Mass Me dia, Intellectuals and Cultural Imperialism discourse in Nigeria.” In Lai, O. & Umaru P. (Eds) . Mass Media and Society in Nigeria . Lagos: Malthouse Press Ltd. Rodman, G. (2006). Mass Media in a Changing World . Boston: McGraw Hill. Watson, J. (2003). Media Communication: An Introduction to Theory and Process. New York: Palgrave Macmillan.
MAC 416 MODULE 4 227 MODULE 4 MEDIA AS A SOCIAL AGENT Unit 1 Media as a Social Agent Unit 2 Media and Political Subject Unit 3 Media and Social Inequalities: Race, Gender, Class Unit 4 Media and Audience Unit 5 Media and New Technology Unit 6 Globalisation UNIT 1 MEDIA AS A SOCIAL AGENT CONTENTS 1.0 Introduction 2.0 Objectives 3.0 Main Content 3.1 Mass Media as Messenger of Society 3.2 Mass Media as Agent of Social control 3.3 Mass Media as Agent of Social change 3.4 Mass Media as Means of Social Interaction 3.5 Mass Media as Adjuncts of Industry 4.0 Conclusion 5.0 Summary 6.0 Tutor-Marked Assignment 7.0 References/Further Reading 1.0 INTRODUCTION This unit will be examining the roles played by the media in bringing the elements of the society together. We shall be looking at the roles of the media as a messenger, as agent of social control, as agent of social change and as an adjunct of industry.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture