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13. Go GrassrootsLiz D’Aloia, Founder, HR Virtuoso CompanyTry a grassroots recruiting campaign. It’s easy to do and best of all it’s free.create recruiting flyers and post them in your community. You can even targcampaign. For example, if you’re hiring hotel housekeepers, try posting flyelaundromats, day care centers, libraries, and community centers. The key tfor small business grassroots recruiting is to have an easy way for people tthe job on their mobile device.Students’ Assessment Pack – BSBMKG517 Manage operational planVersion 1: 18 July 2018 Page 31of 96
Out for Talent EverywhereKarin Hurt, CEO, Let’s Grow LeadersWhen I led a large retail sales team in MD, DC and VA, my radar was consgreat talent (waiters, hotel staff, other retail experiences). Many of my call cclients do the same thing. You can teach specifics, but innate empathy andcustomer service skills are hard to fake. Plus, the best talent usually isn’t aclooking for a job.<img class="alignleft size-full wp-image-118198 img-flsrc="-content/uploads/2017/11/John-Jersin-Connectifier.jpg" aemployees John Jersin Connectifier" width="200" heighsrcset="-content/uploads/2017/11/John-Jersin-Connectifier.jpg 20Jersin-Connectifier-150x150.jpg 150w" sizes="(max-wiStudents’ Assessment Pack – BSBMKG517 Manage operational planVersion 1: 18 July 2018 Page 33of 96
200px) 100vw, 200px" />15. Use Email to Recruit ProspectsJohn Jersin, CEO/Co-founder, ConnectifierPeople respond differently to email than to a social site message. When peemail from a job recruiter – especially if the email is compelling and relevanpersonal situation – it’s not a breezy, dashed-off form of communication. Pemore likely to save the email, think about it, and then respond at length – reemails require more consideration and command more respect, in a way, thforms of communication.<img class="alignleft size-full wp-image-118199 img-flsrc="-content/uploads/2017/11/Kathleen-Steffey-Naviga-RecrExecutive-Search.jpg" alt="find employees Kathleen SteNaviga Recruiting & Executive Search" width="20height="200" srcset="-content/uploads/2017/11/Kathleen-Steffey-Naviga-RecrStudents’ Assessment Pack – BSBMKG517 Manage operational planVersion 1: 18 July 2018 Page 34of 96