However it can also been seen that there is an input

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resides in R&D. However, it can also been seen that there is an input by professional designer activity which also has responsibility toward sourcing . With process (under the product category) and equipment (under the environment category) the direction of activity is shown as more balanced. In this instance there is also activity toward the input by professional designer column, suggesting that he would be affected by activity in the two categories rather more than he would directly affect them. This matrix series allows us to look at the relationship of design activities. However, the activity of the individual as a contributor is only implied. The third matrix Silent Design 61 Figure 3.1 Design Studies, 1987. involvement of personnel within steps allows one to record an individual s activity and is illustrated in Figure 3.4. Here each of the seven steps is represented, while the eleven artefact areas are not. Each square on the grid is subdivided into twelve rectangles. By referring to the personnel key one has a layout of the people involved. 62 Traditions and Origins of Design Manageme nt Figure 3.2 Design Studies, 1987. Figure 3.3 Design Studies, 1987. What the matrix does not in its present form illustrate is whether individuals operate as part of a team or singly or whether the activity is constant or sporadic. Further adaptations of the matrix would enable us to quantify this and much other information about the design activities of individuals and groups. For example one Silent Design 63 may wish to know the rate at which they work, whether the design activity is continuous or intermittent. However, before attempting to extend the matrix it would be clearly advisable to determine which kinds of design activities have priority in the eyes of the people participating in the design process. The questionnaire (to which the main text refers) is intended to provide priorities of this kind in our explanations of the place that design occupies in organizations.
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