Serve local responsiveness through local presence and

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serve local responsiveness through local presence and expertise. One travel agency has eschewed the tra- ditional route altogether. A survivor of the changes that swept the travel (25) industry as a result of the deregulation of the airlines in 1978—changes that included dramatic growth in the cor- porate demand for travel services, as well as extensive restructuring and (30) consolidation within the travel industry— this agency adopted a unique structure for globalization. Rather than expand by attempting to develop its own offices abroad, which would require the devel- (35) opment of local travel management expertise sufficient to capture foreign markets, the company solved its globalization dilemma effectively by forging alliances with the best foreign (40) partners it could find. The resulting cooperative alliance of independent agencies now comprises 32 partners spanning 37 countries. -------------------------------------------------------------------------------- Q33: The passage suggests that one of the effects of the deregulation of the airlines was A. a decline in the services available to noncommercial travelers B. a decrease in the size of the corporate travel market C. a sharp increase in the number of cooperative alliances among travel agencies D. increased competition in a number of different service industries E. the merging of some companies within the travel industry 14
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Answer: -------------------------------------------------------------------------------- Q34: The author discusses a particular travel agency in the passage most likely in order to -------------------------------------------------------------------------------- Q35: According to the passage, which of the following is true of the traditional routes to global expansion? ------------------------------------------------------------------------------------------------------------
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