Which of the following is false regarding ad

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12. Which of the following is FALSE regarding ad avoidance? A. Females are more likely to avoid ads than males. B. High levels of advertising clutter increase ad avoidance. C. Higher social classes avoid ads more than lower social classe D. Hectic lifestyles increase ad avoidance. E. Younger consumers avoid ads more than older consumers. 13. _____ involves incorporating brands into movies, television programs, and other entertainment venues in exchange for payment or promotional or other consideration, with the goal being to add realism to the scene, give subtle exposure to the brand, and influence consumers in an unobtrusive manner.
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14. Currently, what percent of U.S. households has a DVR? 15. Which strategy for overcoming the barriers presented by DVR involves holding the ad visual relatively constant while the ad is fast-forwarded through by the viewer? 16. Barry decided he needs a new car, so he started looking at commercials on television and ads in magazines as well as visiting several websites. What type of exposure
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does this represent? A. involu ntary B. non- voluntary C. voluntar y D. selective E. considered 17. _____ advertising is perhaps the fastest growing alternative media, allowing for exposure to _____ who tend to avoid traditional media, such as TV. 18. Program-length commercials with an 800 number and/or Web address through which to order or request additional information are known as _____. 19. The manufacturer of the Little Giant Ladder runs a commercial that is 60 minutes long. The inventor of the ladder shows the versatility and uniqueness of this
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ladder, and several "regular" people demonstrate how easy it is to use. In fact, this ladder is over 20 ladders in one because of the many different ways it can be configured. Viewers can call the 800 number or visit the website to purchase this product. This is an example of a(n) _____.
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  • Fall '12
  • Pantel
  • DIGITAL VIDEO, C. Cognitive Interpretation, b. Ron

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