A10. Now you have planned Awesomeness’ email campaign, it’s time to prepare a schedule.
Outline a schedule to achieve the campaign’s objectives. Include key milestones for:
Email creation and production
Campaign revisions and refinements
When you expect your objectives to be achieved
NOTE: Use the template “2 – Awesomeness Email Campaign Schedule Template” provided on
Moodle to document your work.
Save your document as “2 – Awesomeness Email Campaign Schedule –
” with your first and last names. Ensure you upload this document as part of your
Answer in 100-300 words.
B. Task B - Develop email marketing content
Task B Instructions:
You now need to develop email marketing content for Awesomeness’ email campaign.
Ensure you have read the “DGMMED001 Case study information” document provided on
Moodle, then answer the questions below.
B1. For one of the emails planned in your campaign, create a brief for the creative marketing team.
10787NAT Advanced Diploma of Digital Marketing
Student Assessment Guide: DGMMED001 Plan and conduct email marketing
Student Assessment Guide: DGMMED001
Page 13 of 29
Developed by: ACBI
Approved by: DoS
Issued: April 2020
Review: April 2020