and Nike is 82. Compare to Adidas, Nike has passed by 7 points. The percentage of changes in the 1st year are Nike -4.9%, Adidas 2.7. Basically, Nike will not have problem about the readiness of customer in the near future. Customers are very adaptable and satisfied with Nike product from material, stylish to the comfortness. Conclusion The application of digital advertising Nike has brought significant success for the company and received the support of millions of users . By timely notice the inefficiency of advertising through television and print from competitors, Nike was able to move far ahead of other competitors by using social media networks and technology development in order to differentiate themselves in the market. Nike Company success factors are also due to the success of the
SITUATIONAL ANALYSIS - NIKE 12 market analysis, competitor comparison, as well as their own companies continue to progress, diversification, and clear target customer base.
SITUATIONAL ANALYSIS - NIKE 13 References ACSI. (2015). Retrieved from nike's "considered index" green initiative, a decision support system-driven system. Journal of Management and Sustainability, 4 (1), 96. Retrieved from ? accountid=1230 Canadean Company Reports.(2015, Feb 4). NIKE, Inc.:Retailing-Company Profile, SWOT & Financial Report. Retrieved from 1A1A45DFPQ/1?accountid=1230Gaille, B. (2015, April 17). 18 Incredible Nike Demographic Segmentation -BrandonGaille.com. Retrieved from Nike Inc. Situation & SWOT Analysis. (n.d.). Retrieved from Nike CR Report. (n.d.). Retrieved from
SITUATIONAL ANALYSIS - NIKE 14 Reebok International Ltd. - Company Profile, Information, Business Description, History, Background Information on Reebok International Ltd. (n.d.). Retrieved from Skechers USA, Inc. (n.d.). Retrieved from Soni, P. (2014, December 3). NIKE's Target Market Today And Tomorrow. Retrieved from What Does the Nike Logo Mean? (n.d.). Retrieved from
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