you tell your stories and the conversation space is where you physically step

You tell your stories and the conversation space is

This preview shows page 45 - 48 out of 73 pages.

you tell your stories and the conversation space is where you physically step out of your story and speak directly to your audience. My story space is usually a step back from my conversation space because I like to step up to make my point. In your story space, you can be as wild and crazy as the story and its characters take you because, after all, you are RELIVING what happened. However, when you step up and out of your story into the conversation space, it should be just that; a conversation with your audience members. This conversational style should be similar to the one on one conversations you have with people and it should not sound preachy, forced, or come across like you are still in your story. THE STORY CREATES THE EMOTION BUT THE CONVERSATION KEEPS THE CONNECTION. Having physical spaces for each helps clarify for your audience whether you are still in your story or you are now addressing them. A BUSINESS TOOL One of the most important marketing strategies we can ever use is to give our recipients a specific NEXT STEP to take and make sure we are part of that next step. Here are some examples based on various marketing tools I use: When people visit my website, the next step is to sign up for my FREE Masterful Speaking Toolkit. When I speak to speakers, their next step is often to invest in a certain product or service. When meeting planners visit the Motivation side of my website, their next step (after reviewing my Meeting Planner section) is to download a special report and/or fill out the "Request Craig" form. When I speak to managers, their next step is often to bring me in for Part 2 or Part 3 of that program. Having this kind of next step will get your rehired time and time again.
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K e e p Y o u r A u d i e n c e s o n t h e E d g e o f T h e i r S e a t s | 41 Whatever your next step is, just make sure you have one. Also, do not give several options. It is best to give ONE SPECIFIC NEXT STEP for each audience (or recipient) and design your entire speech (from your very first word) or marketing piece to drive them towards that next step. A confused mind says, "No", but a clear mind says "Go." FINAL THOUGHTS ON MASTERING THE 3 PIECES OF PUBLIC SPEAKING If you want to create a masterpiece, I strongly suggest that you dive a mile deep into each one of the PIECES OF PUBLIC SPEAKING ; structure , content , and delivery . What you read above is the very tiny tip of the iceberg. I have created 3 courses (1 for each piece) to help. If you do not have them yet, you can get them piecemeal or get them together for a substantial discount (through The Whole Kit and Kaboodle) at
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K e e p Y o u r A u d i e n c e s o n t h e E d g e o f T h e i r S e a t s | 42 10 R EFLECTIO N S TATEMENTS Y OU A BSOLUTELY MUST I NTERNALIZE Wisdom comes from reflection, and reflection makes you dive within.
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  • ........., 2007 singles, Audience theory, Craig Valentine

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