The level of competition and the suppliers or

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factors while employees, suppliers and shareholders as the source of internal factors. The level of competition and the suppliers or distributors that are currently in touch with the company also affect the marketing strategies and other business operations. The changes or influences of these factors bring in a lot of changes in the governance of business. Marketing Strategy audit Marketing strategy audit is based on the marketing objectives and the strategy that has to be deployed for meeting these objectives. Following are the objectives, which have been defined by the company as follows: To develop better customer share To increase brand exposure To launch online store To market their fresh pasta business
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To increase their marketing reach to whole AU The internal marketing audit is performed using the SWOT tool which helps in determining the strengths, weaknesses, opportunities and threats for Sarto's Gourmet Pasta Strengths Market share is increasing continuously which is a very good position for the company. The company offers a wide range of products and excellent services to the customers. It has been fulfilling customer demands efficiently. Weaknesses The company has not acquired effective marketing skills for promoting its strategies and brand name. Opportunities The company should explore new opportunities related with business expansion for enhancing the market share. New varieties of dishes and salads can be introduced for turning repeat purchasers into brand loyal customers. Imbibing new technologies into the functioning for enhancing operations. Threats Increasing number of competitors is one of the greatest threat to the company. Sarto's Gourmet Pasta has to beware about the new entries and the entrepreneurial ventures that are being initiated in the current operational markets. Organisation Sarto's Gourmet Pasta has consulted Marketing Solutions company for conducting the research and developing an efficient marketing plan hoping to notice increase in profitability and profit margins of the company. The internal interface of these two organisations is the owner of Sarto's Gourmet Pasta i.e. Mario Sarto. Once, certain functions are outsourced, then possibilities of accomplishing anticipated goals and objectives increases. This causes better decision making and sharing of load from employees of the restaurant (Harris, 2013). It helps in increasing efficiency and the restaurant owner will not have to develop a separate marketing department to conduct such researches and planning.
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Marketing Solutions plays the role of business process outsourcing firm which is currently handling the marketing research and planning operation of Sarto's Gourmet Pasta. This company's functional efficiency must be high so that future strategies and the products of restaurant do not suffer any sort of negative impact. The organisation has to develop its interfacing platform with at-most efficiency so that no further delay or inconvenience is caused in dealing with customers. Marketing Solutions has to develop a market research report which
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