23. Elemental Pharma Inc. recently acquired Crick Pharmaceuticals Inc. It now sells its own products along with the products originally sold by Crick Pharmaceuticals. As a result, Elemental Pharma's sales force will also be marketing the acquired company's products. How will this horizontal integration most likely affect Elemental Pharma?a.It will lower its costs through economies of scale.b.It will diminish its economic value creation.c.Elemental Pharma will increase its cost of distribution.d.Elemental Pharma will reduce the size of its product line.24. Because keeping cost low is critical to IKEA's value innovation, it switched from a(n)25. Esther is the CEO of a line of accessories and cosmetics, Starring Me! Inc., which has retail stores and production units in five countries. In this scenario, Starring Me! Inc. is most likely a26. Sven is a senior vice president at a textile manufacturer that wants to move from being 20 percent globalized to 70 percent globalized in the next 10 years. What are some possible drawbacks that Sven's company must anticipate?27. The process of closer integration and exchange between different countries and peoples worldwide isa.diversification.b.globalization.c.standardization.d.modification.28. Emirates, Etihad Airlines, and Qatar Airways are a threat to U.S. legacy carriers because they offer
29. For which of the following companies will geographic distance be the most relevant factor in deciding whether to trade with a target country?
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- Spring '18