Outstanding customer service always make sure we provide proper detail and

Outstanding customer service always make sure we

This preview shows page 10 - 13 out of 18 pages.

Outstanding customer service- always make sure we provide proper detail and answer any question in time for the customers/users from start of shopping till the product is delivered. Weakness- This newly to be opened business does not have the financial capacity to engage in the kind Opportunity- Organization is well positioned to take the opportunities that come their way Threat- The market of online shopping is always competitive when shopping season or holiday starts. Business might be impacted by change in regulations and increase in input price is upward sloping Marketing, Assessment No.1 Page 10 v1.1, Last updated on 19/05/2019 by MM
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T-1.8.1 E-MARKETING SCHEDULE Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using a separate template. e-Marketing Activities Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Preparation Specifications Planning Architecture Designing detail Test Planning Quality planning THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice. Product strategies -organization has developed the product strategy after analysing the history of client. This is done by developing the particular and customized designs segment and style colour. Price strategies – ASOS would maintain a flexible pricing strategy and would base the product line carrying in their brand image and quality as western wear apparel. Standard practice of key stoning is utilized by the organization. Promotion strategies – advertisement would be placed in media outlets by laying out plan that is appealing to targeted customers. Price promotion would have positive effect as the target market comprise of vale conscious shoppers. Promotion plan is creative while being Distribution strategies – Retail location will be the foundation of building customer base. A direct mail program would focus on targeted customers spotlighting promotions and in-house sales. Marketing, Assessment No.1 Page 11 v1.1, Last updated on 19/05/2019 by MM
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T-1.8.1 BUDGET & COSTING FOR THE E-MARKETING PLAN This section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following: 1. Your total cost breakdown (overall spend across tactics) 2. Weekly phasing of budget spend across all tactics 3. Any financial KPI’s and milestones that need to be reached 4. Phased return on investment across tactics 5. A summary on the estimated financial benefits from this e-Marketing Plan For the last bullet point you need to estimate projected channel outcomes. This will include estimates
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