The possibility of sony and toshiba to come together

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dominant design. The possibility of Sony and Toshiba to come together were less as both the company had the aim to attain the highest market share. Even if Toshiba would not pull out of market, there would be a dominant design as per the technology cycle. Having one common format can benefit movie producers, retailers as well as consumers.
Reference List Schilling, M. A. (2010). Strategic Management of Technological Innovation . 3rd ed. New York: McGraw Hill Irwin. Pgs. 70 – 85. Blu-ray (2014) ‘ Blu-ray Disc’ [ONLINE] Available at: / [Accessed 26 October 14]. Computer Hope (2014) ‘ HD-DVD ’ [ONLINE] Available at: hddvd.htm [Accessed 26 October 14] About (2014) ‘Blu-ray and HD-DVD Basics’ [ONLINE] Available at: ? utm_term=blu%20ray%20hd%20dvd%20players&utm_content=p1-main-2- more&utm_medium=sem&utm_source=google&utm_campaign=adid- 08d351bd-7afd-4071-b398-3c304a2910f1-0-ab_gsb_ocode- 22808&ad=semD&an=google_s&am=broad&q=blu%20ray%20hd%20dvd %20players&dqi=&o=22808&l=sem&qsrc=999&askid=08d351bd-7afd-4071- b398-. [Accessed 26 October 14]. Gardner, J., Beckstoffer, J., Apostolatos, A. (2012) ‘Blu-ray vs. HD-DVD’

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