But there are some features that you benefit from in

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But there are some features that you benefit from in Facebook only and some that only Google AdWords can offer you. For instance, Google AdWords does not offer you the same precise targeting of your audience. In other words, you can't target only people who have listed themselves as 'in a relationship' and you can't target people who have listed 'football' as a hobby (though Google is closing this gap in numerous ways). At the same time though, Google AdWords has the advantage of showing your ad to people who are actively looking for your services. In other words: when someone searches for 'buy hats online', you know there's a pretty good chance that they want to buy a hat. This means that they will be less offended by your advert appearing and offering them said hat and it means that they will be more 'susceptible' meaning that in that moment, they are more likely to buy. You should know that in advertising it is not only about who you target but also when you target them. On the other hand though, Facebook advertising allows you to reach out to people who maybe aren't looking for what you're selling and this too can be very useful. For instance, it means that you can increase awareness of your product or brand even among people who otherwise may never have discovered it. This means you can broaden your potential market and that has a lot of advantages too. Google AdWords also has some other nifty features though too. For instance, it allows you to combine your account with your Google Analytics account and that lets you
14 measure how many ad clicks are actually resulting in buys – you can even work out your 'CPA' or 'Cost Per Action'. Google also lets you do things like 'remarketing' and using 'negative keywords'. But then Facebook comes right back with more nifty features of its own – such as the ability to combine your advertising with a 'page' for your brand. So which is better? That will entirely depend on your niche, your business, your product and your model. In 90% of cases though, the best approach will be one that applies multiple strategies and promotes synergy between them. More Big Benefits of Facebook Ads and Your General Objective To really make the very most from Facebook, it's important to consider its individual strengths over something like Google. We've already seen how Facebook lets you target users in a more precise manner and of course the way it lets you ad images and video and promote your page is good too. But the real benefit of Facebook advertising is that it's advertising on a social network – and with a ton of powerful features that let you leverage this network. One of the goals you can choose when creating an ad for instance is 'engagement'. Why would you be interested in increasing engagement? Simple: because if someone likes, shares or comments on your post, that not only means you're likely winning them over as a fan – it also means that that post will then be seen by everyone in their personal network.
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Term
Spring
Professor
Shamzuri Bin Yaakob
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