Information from sellers that includes advertising

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
 information from sellers that includes advertising,  company websites, salespeople The information search stage clarifies the problem for the consumer by: (1) yielding brand names (2) suggesting criteria to use to judge the various brands (3) developing consumer value perceptions.  The brands that you become aware of during your search become part of your  awareness set . Alternative Evaluation:  Factors that represent both the objective attributes of a brand (such as display screen) and the  subjective ones (such as brand prestige) you use to compare different products and brands. Consideration Set: The group of brands that a consumer would consider acceptable from among all the  brands of which he or she is aware. Purchase Decision: 1. From whom to buy 2. When to buy Post-purchase Behaviour:
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
After buying a product, the consumer compares it with his or her expectations and is either  satisfies or dissatisfied.  Cognitive Dissonance: Feeling of post-purchase psychological tension or anxiety.
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern