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A people differentiation b services differentiation c

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A)people differentiationB)services differentiationC)price differentiationD)product differentiationE)channel differentiationAnswer:B78)Which of the following types of differentiation is used to gain competitive advantage through the way a firmdesigns its distribution coverage, expertise, and performance?A)services differentiationB)people differentiationC)product differentiationD)channel differentiationE)price differentiationAnswer:D79)Argonaut Food Stores, a retail giant, hires better-skilled employees than its competitors by employing strategicrecruitment practices. It also conducts highly specialized training programs for its employees. In this case,Argonaut has focused on gaining a strong competitive advantage through ________ differentiation.A)peopleB)productC)servicesD)imageE)channelAnswer:A80)The distinctive yellow and blue "hands held high" logo of a local daycare distinguishes it from otherestablishments. The logo is prominently displayed on its building, t-shirts worn by the children, and atfundraising events. The daycare has differentiated itself through ________.A)peopleB)servicesC)positioningD)channelsE)imageAnswer:E81)When firms use symbols, colours, or characters to convey their personalities, they are using ________differentiation.A)channelB)usage-rateC)imageD)peopleE)user-statusAnswer:C14
82)Which of the following is true of perceptual positioning maps?A)They are used to divide buyers into groups based on their perceived income and age.B)They are used to analyze consumer perceptions of a brand relative to competing products.C)They are used by marketers to identify supplier and retailer perceptions of a product.D)They are used by marketers to divide a market into smaller groups with distinct characteristics.E)They are used to plot the geographic segments that a company needs to target.Answer:B83)Canadian office furniture manufacturer Krug positions its products as superior in style, aesthetics andfunctionality. This is an example of ________ differentiation.A)channelsB)imageC)peopleD)productE)servicesAnswer:D84)A brand difference is said to be preemptive if ________.A)buyers can afford to pay for the differenceB)the difference is communicableC)competitors cannot easily copy the differenceD)the difference is beneficial to customersE)the difference can be introduced profitablyAnswer:C85)Canadian retailer Harry Rosen charges a higher price for its products than its competitors. Despite the highprices, the brand is popular among customers for its quality and exceptional service in comparison to cheaperalternatives available in the market. In this case, Harry Rosen offers a(n) ________ value proposition.A)more-for-the-sameB)same-for-lessC)all-or-nothingD)more-for-moreE)more-for-lessAnswer:D86)Using a ________ positioning strategy, companies can attack the more-for-more strategy of another firm byoffering a brand of comparable quality at a lower price.

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Term
Winter
Professor
Lao

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